Reinforce your writing skills without leaving your desk during PR University’s next virtual summit.

By Ragan Staff | Posted: May 8, 2017

It’s easy to fall for the myth that good writing doesn’t matter in a time
marked by tweets and selfies.

But in the PR world your words matter more than ever—for these reasons:

1. You have less time and space available. When you must get your message
across in a 10-second soundbite or a 140-character tweet, every word

2. Mistakes will cost you. If your copy is dull or riddled with errors,
journalists will go elsewhere for the story.

3. Your audience is distracted. Your writing must be compelling enough to
compete with constant media noise.

Are you worried your skills have grown rusty over the years? You can polish
them during the Powerful PR Writing Virtual Summit on May 19 from noon to
3:30 p.m. Central time. Join PR experts from your desk as they show you how
to craft compelling, error-free copy that enthralls audiences.

Is your calendar already filling up that day? Don’t worry—you’ll receive a
free on-demand recording of the event so you can watch each session at your

You can also boost your PR prowess today by downloading these free tools
from presenter Michael Smart, Principal of MichaelSMARTPR.

Register today, and ensure you have the writing skills required of a modernPR pro.