Some 2.6 million teenagers use e-cigarettes, and without many marketing regulations in place, manufacturers have an advantage. It’s time for health care communicators to step up.
Traditional tobacco use among teenagers is at an all-time low. However, this good news is tempered by research that the use of electronic cigarettes by this demographic has increased significantly.
According to an infographic published by Rawhide.org, one in eight high school students indulges in e-cigarettes, making it the most commonly used tobacco product by teens.
Marketing and advertising is a challenge as there are few regulations in place governing the access and use of vaping products. As a result, teens can easily purchase vaping supplies and manufacturers can advertise freely.
Wall Street analysts expect revenue from e-cigs to surpass that of traditional tobacco products by 2025. One noteworthy point is that this month the U.S. Transportation Department banned the use of e-cigarettes on commercial airline flights.
How can marketing and PR professionals raise awareness about the dangers of e-cigarettes? Share content that differentiates facts from myths. Many young people don’t know the truths about vaping:
E-cigarettes are addictive.
Almost all forms of the product contain nicotine.
They emit secondhand smoke.
Take a look at the full infographic here:
(View a larger image)
This article was first published in March 2016.