What role do communicators play when consumers lack knowledge and have endured substandard medical experiences?

By Susan Young | Posted: May 15, 2017

Fragmented health care is frustrating patients and their employers.

A recent Harris poll of more than 1,500 American adults with insurance coverage reveals there’s plenty of room to improve patient experiences.

For example, more than 85 percent of respondents say their employer or insurer offers health-related programs. Resources, however, are underused:

  • Around 43 percent said they never used the available services.

  • Nearly 20 percent used the programs only one time.

  • Some 13 percent admitted they took advantage of programs just two or three times.

What can communicators and practitioners do to improve consumer knowledge and engagement? Take a look at the trouble spots mentioned in this infographic:

(View a larger image)