You may know the symptoms of lousy branding, but what about the diagnosis and treatment? An assessment could be just what the doctor ordered.

By Susan Young | Posted: May 12, 2017

Blue, green and white are calming and nurturing colors commonly associated with health care.

The summer months may be a good time to critique your hospital’s branding and determine whether your logo needs updating. This infographic offers often-overlooked insights about designs.

For example, insignias are difficult for consumers to digest when they:

  • Blend in with surroundings, a.k.a. Camouflage Syndrome

  • Puzzle viewers with ineffective fonts and styles

  • Have complex messaging

Take a look:

(View a larger image)

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This article was first published in July 2016.